Search Advertising Exam

Ques 1 : Which report and metric should you analyze to see how often your client's ads are showing above search result in comparison with other advertisers?

Ans: Ad average position metric from the paid & organic report.

Ques 2 :  To create a customer experience that's relevant and useful at every touch point, a search advertiser should focus on:

Ans:  Addressing consumers needs.

Ques 3 : How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

Ans: It uses conversion history to set higher bids when a conversion is more likely?

Ques 4 : "Mobile App Engagement" campaigns can be used to:

Ans: re-engage people who've downloaded an app.

Ques 5 : Chanara, a senior account manager at a large digital agency, likes having as Adwords manager. What can she do with a manager account that she can't do with an individual account?

Ans: Use a single sign-in for all accounts.

Ques 6 : A successful Adwords ad:

Ans: tries the call-to-action the landing page

Ques 7 : An advertiser who works for a large company want to make frequent,  Specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

Ans: Adwords Application Programming Interface (API)

Ques 8 : How would you determine the clickthrough rate (CTR) for a client's search ads?

Ans: Divide the number of clicks the ad gets by the number of impressions it gets.

Ques 9 : You sell chocolate and want to tailor your text ads so they more directly match people's search terms, like "Dark Chocolate". You use keyword insertion code "We sell (Keyword Chocolate)". Your headline could look like this:

Ans: We sell Dark Chocolate.

Ques 10 : The owners of a coffeehouse would like to run an "aftermoon espresso" promotion to increase sells on weekdays. Which Adwords feature would be most effective for preventing  their search ads from appearing at night an on weekends?

Ans: Custom ad scheduling 

Ques 11 : According to google data, after seeing an ad on their smart phone, more than half of people:

Ans: go to a store and buy the product.

Ques 12 : The Adwords Application Programming Interface (API) allows developers to use applications that:

Ans: Interact directly with the Adwords server.

Ques 13 : You manage the campaigns for a client that runs a wine tour business in Florence. the ads have stopped showing on google. If the budget is limited, what might help make sure the ads show?

Ans: Improve the quality of the campaign's keywords by making sure they're relevant to the ads text and landing pages.

Ques 14 : Keyword planner do all of these things except:

Ans: Provide quality score estimates and validate keywords.

Ques 15 : The majority of consumers want ads customized to their:

Ans: Interests and hobbies.

Ques 16: A new client wants to promote his 3 indian restaurant, in different areas of London, to people searching for places to eat. How might you organize his account?

Ans: Create 1 campaign with an ad group for each restaurant location.

Ques 17 : Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

Ans: Cross-OS conversions.

Ques 18 : Jose has a limited Adwords budget, and his ads aren't showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

Ans: choose accelerated instead of standard delivery.

Ques 19: Which allows advertisers to automate Adwords reporting and campaign management?  

Ans: Use of an Adwords Application Programming Interface (API) web service.

Ques 20 : An advertiser targeting only France determines that clicks have been received from  people in Switzerland. Why might this happen?

Ans: People located in Switzerland are searching using France-related words, like "hotel in Paris".

Ques 21 : Your average bid is US$ 10 and you've enabled enhanced cost-per-click bidding (ECPC). Assuming you haven't set any bid adjustments, ECPC can raise your bid to which amount when Adwords sees and auction that's more likely to lead to a sell?       

Ans: US$ 13

Ques 22 : The keyword insertion code in an ads headline is "Buy (Keyword Books)". The ad appear when someone search on "flower books" and the query matches a board match keyword "gardening books". How would the headline read?

Ans: Buy gardening books

Ques 23 : You can add a "+" modifier in front of the words in a broad match keyword to:

Ans: Specify that someone's search must include certain words or their close variations.

Ques 24 : Executives at a small e-commerce company are debating Adwords performance metrics. if the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

Ans: determine whether the campaigns are profitable then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit.

Ques 25 : You're the account manager for a client who wants to increase reservations at her boutique hotel. You've been manually managing the bids for her campaigns, and you're looking for ways to save time and optimize. How can you most effectively do this?

Ans:  Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords and apply maximize click bidding to each campaign.


Ques 26 :     With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

Ans: The same as when someone clicks on an ad.

Ques 27 : Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it's improving her campaign performance?

Ans: Compare average CPA and conversion rate before and after using target CPA bidding.

Ques 28 : After searching for Shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups . What should the advertiser do to improve Sean's experience?

Ans: Remove all pop-ups.

Ques 29 : The format of Shopping ad is different from that of a standard text ad in that it includes:

Ans: A product image, title and price


Ques 30 : Obi added a site link extension to her text ad and wants it to show as often as possible. What's the best way to achieve this?

Ans: Raise her maximum cost-per-click (Max. CPC)

Ques 31 : You want to use Adwords to promote your dog-shifting service. What kind of campaign might you create to reach dog owners, whether the're searching on Google or surfing a pet-supply website?

Ans: Search Network with display select 1

Ques 32 : Which lets you change keywords, campaigns, ads, ad groups, and product groups?

Ans: Bulk edits

Ques 33 : True or false. If you'd prefer to reach as many people as possible, use exact match or phrase match keywords:

Ans: False

Ques 34 : Which statement about ad extensions isn't true?

Ans: They often appear below the organic search results.

Ques 35 : True or false. Adding an extensions to a text ad improves an advertiser's Quality Score.

Ans: True

Ques 36 : Someone searches on "laptop computers" and clicks an ad. Which landing page would be most relevant?

Ans: A page showing laptops

Ques 37 : Return on Investment (ROI) information can help you manage a client's campaign by helping you determine how to : 

Ans: All of the listed answers are correct.

Ques 38 : Heather has a mobile app she wants people to keep using once they've downloaded it. How can she make it more engaging? 

Ans: use the bid strategy "Maximize engagement".

Ques 39 : Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, "Sweet & spicy coconut," with related keyword like "coconut snacks" in a single ad group?

Ans: To show ads promoting "Sweet and spicy coconut" to people searching for that flavor.

Ques 40 : You own a pet-supply store with various category pages on your website, ans you've set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword "dog treats" could be something like:

Ans: http://www.3

Ques 41 : If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

Ans: Highest Ad Rank.

Ques 42 : you are reviewing the campaigns of a new client who wants to better promote his child day care facility to parents researching childcare on their mobile devices. Currently his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

Ans: The mobile version of the facility's website as the landing page, and uses an interactive video showing current students & teachers regarding together.

Ques 43 : your client sells gardening supplies online. You suggest she use sitelinks because they can:

Ans: Take people of subpages on her site about gloves, tools and fertilizer.


Ques 44 : Customers who want to increase app downloads should use which campaign type?

Ans: Mobile app installs.

Ques 45 : You can use target cost-per-acquisition (CPA) bidding to help:

Ans: get as many conversions as possible within your budget.

Ques 46: In order to differentiate ads from those of competitors, advertisers should:

Ans: Include prices & promotions

Ques 47:  You can use the Adwords Application Programming Interface (API) to:

Ans: Integrate Adwords data with your inventory system.

Ques 48: A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won't raise his Quality Score?

Ans: Using the Shopping ad format.

Ques 49: An advertiser enables target cost-per-acquisition (CPA) bidding ans notices that conversions decrease. What might cause this?

Ans: The cost-per-click (CPC) bid was lower than the recommended amount

Ques 50: The strategic use of different marketing channels affects:

Ans: Online purchase decision.

Ques 51: You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (Max. CPC) bid is US$1. You set a mobile bid adjustment of + 20% and a location bid adjustment of + 50%. What's the final bid amount?

Ans: US$1.80

Ques 52: You want to see how raising your client's target cost-per-Acquisition (CPA) might affect this ad performance. Which tool could help?

Ans: Target CPA simulator

Ques 53: If you are currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on google, which additional campaign type would you choose?

Ans:  Search Network with Display select 1

Ques 54: Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

Ans: Rotate evenly

Ques 55: One factor the Adwords system uses to calculate an ads actual cost-per-click (CPC) is the:

Ans: cost-per-thousand impression (CPM) of the ad showing one position lower on the page.


Ques 56: To optimize a client's campaign to get the most out of her mobile advertising, you can: 


Ans: Set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data.

Ques 57: Which of these statements is true?

Ans: Location extensions appear when someone who's physically near the business searches on relevant terms.


Ques 58: You're reviewing the paid and organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only inorganic search for queries such as "boat snorkeling tour" and "beachside snorkeling tour". You can use this information to:

Ans: Created 2 separated ad groups focused on boat and beachside snorkeling and include these queries as keywords.


Ques 59: According to google data, 70% of mobile searchers who've recently made a purchase have:

Ans: Clicked to call a business from the search results page

Ques 60: A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

Ans: He can better understand whether potential customers find his ads appearing

Ques 61: According to google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

Ans: About 50%

Ques 62: The automated "maximize clicks" bid strategy attempts to get advertiser the most :

Ans: click for their daily budget.

Ques 63: If you choose a target cost-per-acquisition (CPA) of US$15, Adwords will automatically adjust your bids to try to get as many conversions at what amount on average?

Ans: US$15

Ques 64: Which statements is true?

Ans: call-only ads only let people call the business.

Ques 65: You manage the campaigns for a baby stroller, manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should :

Ans: Estimate revenue based on online sales, factor out gross margins and subtract Adwords cost.

Ques 66: Each of these are benefits you'd expect from Shopping ads except:


Ans: free listings


Ques 67: High quality rating for an ad can: 

Ans: Improve its position.

Ques 68: True or False.Shopping ads use merchant center product data to decide how and where to show ads:

Ans: True

Ques 69: Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?


Ans: Add a mobile app extension to her ad

Ques 70: Hannah is having a sale in her ads, she wants to include the amount of time left in the sale. What's the best way to do this?

Ans: Use the "countdown" function

Ques 71: Which is the best practice for writing an effective text ad?


Ans: Capitalized the first letter of each word in the headline.


Ques 72: Adwords Editor lets users do all of these thing except:

Ans: simultaneously make edits to multiple accounts online.

Ques 73: Small-business owner Marcos set up his Adwords campaign by thinking of "Obvious" keywords off of the top of his head. What's one way he might improve them?


Ans: See the suggestions on the opportunities tab


 Ques 74: Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What's the final cost each time his ad is clicked?

Ans: The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction.



Ques 75: Which is a best practice for creating a mobile-preferred ad?

Ans: use a mobile optimized landing page

Ques 76: An advertisers makes edits to an ad and notices that its position is then lower than that of the previous version. What's the most likely cause?

Ans: The edited ad is less relevant to the keywords in the as group

Ques 77: How would you explain the importance of  ad impressions to a client who's concerned that her Search Network campaign is generating impressions but no clicks?

Ans: They can give her an idea of how often her ad is shown to potential customers.


Ques 78: What can you learn from attribution reports?

Ans: The series of steps customers like before completing a conversion, including information on ads clicks, and other elements of a campaign.


Ques 79: Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like "wine glasses"  and "drinking glasses". Which might you add as negative keywords to prevent your ads from showing on such searches?

Ans: "wine" and "drinking"

Ques 80: Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

Ans: When people click the ad they've taken to the get-wall category.

Ques 81: Based on AdWords editorial and professional requirements, which heading is most likely to generate clicks:

Ans: "Design your own T-shirt"

Ques 82: An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

Ans: Increase the target CPA bid

Ques 83: Dynamic search ads would be most helpful for:

Ans: websites with hundred or thousand products, services, or listings that change frequently.


Ques 84: Roxanne's online estate-jewelry sales are lagging despite running a great text ad.  What else might she do to drive sales?

Ans: Use the Shopping ad format 


Ques 85: You're using target search page location bidding. You know its working because you see your ad:

Ans:  on the first page of google search results or in the top position

Ques 86: How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client's Search Network campaign?


Ans: knowing the cost-per-conversion can help her better optimize the campaign's bids and budget.

Ques 87: Which option can you use to capture potential business later in the day, even on a limited budget?

Ans: Ad delivery

Ques 88: To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

Ans: Segment the campaign's data by network and evaluate its performance on search partner sites.


Ques 89: You have a budget of US$75 per day for your client's Search campaign, and you'd like to set a maximum cost-per-click (Max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

Ans: use bid simulators to see CPC estimates

Ques 90: If your campaign's daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

Ans: up to US$24


Ques 91: your client's product costs US$50 to produce, and it sells for US$150. She's sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?


Ans: US$1500 (revenue) /US$1200 ( Cost+AdWords spend )


Ques 92: You have a maximum cost-per-click (Max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

Ans: Bid simulator

Ques 93: An advertiser wants to improve the position of ads on google but isn't willing to raise bids. What else could increase Ad Rank?

Ans: Make changes to improve the components of Quality Score.

Ques 94: You're tracking conversations in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint which result is most likely?

Ans: receive more conversions while paying more on average per conversion



Ques 95: Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?

Ans: Adwords Editor


Ques 96: Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

Ans: Lots of his sites visitors are signing up for his baseball at via newsletter.


Ques 97: According to 2015 google trends data, which term would consumers on mobile phones be most likely to type in a search engine?


Ans: Shoe stores near me

Ques 98: Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor's in search results when people enter keywords like "Sailing excursion on San Francisco Bay", Which automated bid strategy could help him attain the top position?


Ans: Target outranking share


Ques 99: Dustin wants to write a great text ad that will get people's attention when they're searching on google. What should he do to generate the most clicks?


Ans: Include his keywords in the ad text


Ques 100: An ad group contains the phrase-matched keyword "underwater camera" Which search query may trigger an ad in this ad group to be shown?

Ans: Underwater camera case  





















   

          

Overview

I am Taj Uddin Ahamed. I am a freelancer. I am expert in Search Engine Optimization both On Page & Off Page. I have taken Upwork test & I earned top 10% on Search Engine Optimization test. I know very well how to show a website top of the search engine. I know about google panda, penguin & sandbox. I always working with white hat method. I never stoped learnig & providing better feedback to customers. Earliest I have worked 4+ years in apparel & fashion sector. I am fluent in English. I have communicated with foreign customers.

I am peaceful, Open minded & tech savvy person.

My Skills are below:

Taj Uddin Ahamed

On Page Optimization:  

* Website Analysis 
* Competitor Analysis 
* Keyword Research & Analysis 
* Content Optimization 
* Meta Title 
* Meta Tag 
* Meta Description 
* Sitemap Creation 
* RSS Creation  


Off Page Optimization:  

* Blog posting 
* Forum Posting 
* Blog Comment 
* Forum Comment 
* Facebook Post 
* Facebook Fan Page 
* Social Bookmarking 
* Pinging 
* Quality Link Building 
* Web 2.0 Link Building 
* RSS Submission 
* Google Map Marketing 
* Business Network Submission 
* Directory Submission 
* Classified Ads Posting 
* Craiglist Posting 
* URL Collection 
* E-mail Address Collection 
* Link Exchange 
* Press Release  
* Search Engine Indexing 
* Twitter 
* Google Panda 
* Google Sandbox 
* Google Calender 
* Youtube Marketing 
* .gov .edu Link Building 
* Article Writing 
* Data Collection 
* Data Research 
* Article Collection 
* Article Spinning 
* Social Media Marketing